Redesign or Rebuild: How to Decide
A simple framework for deciding whether your current website needs polish or a new foundation.
Redesign when the foundation works
If the site is fast, maintainable, and structurally sound, updated messaging and interface work may be enough. A redesign preserves the underlying system while improving how visitors experience it.
Rebuild when limitations compound
Frequent breakage, poor mobile behavior, slow performance, outdated dependencies, and hard-to-edit content often point to a deeper problem. Repeated cosmetic fixes can cost more than replacing a weak foundation.
Audit before deciding
Measure the current experience before committing either way. Performance, accessibility, conversion clarity, and technical condition provide evidence for the decision instead of relying on taste alone.